General Interview Questions & Answers 2026
Product manager interview preparation guide for Indian tech companies. Covers product design, strategy, metrics, and execution questions.
Quick Overview — General Interviews 2026
- Total questions covered: 4+ across all rounds
- Interview rounds: Product Case → Analytical/Metrics → Technical Discussion → Leadership
- Question types: Product Design, Metrics, Analytical
- Difficulty: APM, PM, Senior PM, Director
General Interview Process
The typical General interview process consists of 4 rounds. Understanding each round helps you prepare strategically.
How to Prepare for General Interview
Follow this structured preparation plan to maximize your chances at General.
Week 1-2: Fundamentals
Review core concepts for your role. For technical roles, practice DSA (LeetCode medium). For non-tech, review domain fundamentals and General's business model.
Week 3: Company Research
Study General's products, recent news, culture values, and competitors. Prepare your "Why General?" answer with specific examples.
Week 4: Mock Practice
Do 3-5 mock interviews using our AI Interview Gyani tool. Practice explaining your projects and past experiences using the STAR method.
Final Days: Review & Rest
Review these 4+ questions and answers. Prepare 5-6 questions to ask the interviewer. Get proper rest the night before.
Top General Interview Questions with Expert Answers
Product Design Questions(2 questions)
Q1. How would you improve Instagram's Stories feature?
MediumView Expert Answer
Framework: User Persona → Pain Points → Solutions → Prioritize. Analyze current usage data, identify drop-off points, propose 3 improvements, prioritize by impact/effort, define success metrics.
Q2. Design a product for farmers in rural India
HardView Expert Answer
Research: farmer pain points (weather, market prices, supply chain). Solutions: crop advisory, market price comparison, direct buyer connection. Constraints: low connectivity, local languages, low digital literacy.
Metrics Questions(1 questions)
Q1. What metrics would you track for a food delivery app?
MediumView Expert Answer
North Star: Orders/day. Supporting: DAU/MAU, conversion rate, avg delivery time, customer satisfaction (NPS), restaurant onboarding rate, driver utilization, CAC, LTV.
Analytical Questions(1 questions)
Q1. A feature's engagement dropped 20%. How would you investigate?
HardView Expert Answer
Step 1: Validate data (instrumentation issue?). Step 2: Segment analysis (which users, platforms, regions). Step 3: Timeline correlation (any changes?). Step 4: Funnel analysis. Step 5: Root cause hypothesis and testing.
Pro Tips from Past General Candidates
Use the STAR method consistently
Structure every behavioral answer as Situation → Task → Action → Result. Interviewers are trained to evaluate STAR responses.
Ask thoughtful questions at the end
Ask about General's upcoming projects, team culture, or growth trajectory. Never ask about salary/benefits in the first round.
Research recent company news
Mention General's recent product launches, earnings, or industry moves in your answers. It shows genuine interest.
Prepare your 'Why this company?' answer
Don't give generic answers. Be specific: 'I admire General's [specific project/initiative] because...' with personal connection.
Follow up with a thank-you email
Send a brief, personalized thank-you within 24 hours referencing specific discussion points. It sets you apart from 90% of candidates.
Common Mistakes to Avoid
Practice These Questions with AI
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