LinkedIn is the #1 professional networking platform in India with over 12 crore members, and 87% of Indian recruiters use it as their primary sourcing tool. An optimized LinkedIn profile essentially works as a 24/7 recruiter magnet — but most professionals in India barely fill out the basics.
Your headline is the most critical element — it appears in search results and determines click-through rates. Don't use your default job title. Instead, write a keyword-rich headline: 'Senior Software Engineer | React, Node.js, AWS | Building Scalable SaaS Products | Open to Product Company Roles.' This headline contains searchable keywords and communicates your value proposition.
Your About section should be 3-4 paragraphs covering: who you are professionally, your key achievements with numbers, your core skills and expertise, and what you're looking for. Write in first person — LinkedIn is a personal platform. Include a call-to-action: 'Open to discussing opportunities in product management. Connect with me at [email].'
Complete every section: Experience (with detailed bullet points like your resume), Education, Certifications, Skills (add 50 — LinkedIn allows it, and endorsements boost your search ranking), and get at least 3-5 recommendations from colleagues, managers, or clients. Request recommendations proactively — most people are happy to help when asked.
Engage consistently: like and comment on industry posts daily, share your own insights weekly, and join relevant LinkedIn groups. LinkedIn's algorithm rewards active users with higher search visibility. Profiles that post weekly get 5x more profile views than passive profiles.